retail projects & in-store design

Selection of retail projects I've worked on:

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• I illustrated a set of wall vinyls which were used in the Tier 1 stores across Gap’s European markets to enhance the in-store experience. The creative was later rolled out globally and used by all Gap’s markets.

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• branding & lanyard design for Vintage Gap pop-up store within Covent Garden concept store
   

• lanyard design for Landlord Limited Collection available in the Covent Garden store

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• swing tag designs for Gap Vintage concept store in Covent Garden & Landlord limited collection

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• Denim Addict was a vast project developed to bring back the excitement to the Gap denim line, one of traditional key product lines for the brand. I designed a care educational leaflet that was given away together with denim items sold at the Gap stores

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• I designed and illustrated the Gap Kids gift cards, which were part of the gift card design refresh. The creative was rolled out globally and used by all Gap’s markets.
   

• Cass Art easel offer poster
   

• Cass Art digital screens design

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